Fairbanks. Knight (Phil Knight) in 1964 to 500 U.S. dollars

sushan110 · Fairbanks. Knight (Phil Knight) in 1964 to 500 U.S. dollars

Fairbanks. Knight (Phil Knight) in 1964 to 500 U.S. dollars founded Nike Inc., undreamed of today will become the world's largest athletic footwear brands. In this paper, we will open the mystery of growing up, Nike, with special focus Nike 90 in the era of big key forever - new product development strategy. but very kind the hobbitsUGG Upside Mocha Boots
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The creation of the early: Age 60-70
Mentioned in the history of Nike, to be back in 1958, when the founder of Fairbanks. Knight also just a OR (Oregon) State University's track and field team, often in practice, the coach Bowerman (Bowerman) complained that the United States has never produced a real good pair of sports shoes. Knight, majoring in accounting, returned home after graduation teaching at the Portland (Portland). In 1964, Knight and his coach Bowerman invested 500 U.S. dollars each to set up a sports shoe company named Nike, derived from the Greek, Yu "victory" means.
All by himself in the early companies, Knight-border movement in the use of its relationship to the shuttle to and from the track and field sports market, sales Shetan his running shoes. At that time, the products were purchased from Japan, the United States that he designed sports shoes will definitely potential. In the early 1970s, Knight began to implement the concept of self-designed shoes, at the same time, after a careful study of an investigation and found that market demand is sufficient to support the establishment of his own line. However, in the end decided to use Japan's experience in the production of Puma sports Xiefu join Knight in 1972 and Japan signed the first contract for the production of an official of the United States completely designed Nike shoes.
The next few years, the continued appreciation of the yen, rising labor costs, making the production of shoes in Japan are becoming higher and higher price. At this point, Nike has built up a stable foundation for the production of overseas experience, will be stretching tentacles to other countries more manufacturers. In order to reduce production costs, Nike in 1975, Japan will be transferred to the production line on labor costs and relatively low in Korea and Taiwan. Costs of both, so that Nike have a rich resource to engage in research and development and marketing activities.
Nike from low labor costs and manufacturing companies to open up the country Puma Xiefu campaign to join at that time can be called a revolutionary innovation in the industry. Nike shoes well aware of the production, to be injected into the labor-intensive Puma Xiefu campaign to join, thus seeking to